My guest on this episode is the name whisperer - Louise Karch. Louise is a lover of language, a self confessed word nerd and a recovering Canadian. She is also the author of Word Glue - Find Your Million Dollar Brand Name which is the naming handbook for professionals.
In this episode Louise explains when she first got interested in names and we talk about artists who have changed their names and in doing so, changed their stories. Louise tells me what a trademark is and explains why you might want one, pointing out why today’s attention economy makes it essential to have a name that is remarkable.
Louise shares some great principles to consider when naming your next show, album, business or even baby (for instance which name is more trustworthy - one that begins with the letter B or the letter C?) and discover the right way to get feedback on your name ideas so that you end up with a name that gets noticed, talked about, and remembered.
Links and show notes from this episode:
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